Certified Flavour Standards by Lucy O'brien

Lucy O'brien Illustrates The Aroxa Certified Flavour Standards

Lucy O'brien, the architect of the award winning design Aroxa - Certified Flavour Standards by Lucy O'brien explicates, Kinneir Dufort's brand and packaging design for Cara Technology's range of flavour standards has established AROXA™ as the new brand in sensory taste testing. The AROXA™ logo - the Florox - represents a sensory explosion and reflects the distinctive placement of capsules within the primary pack. This strong relationship between the logo and product provides an iconic, scientific and ownable identity, whilst the introduction of a tray to hold each capsule in place improves protection for the capsules, enhances the user experience and increases the perceived value of the product..

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VIA: http://competition.adesignaward.com/design.php?ID=27643

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